August 10, 2010

NO MORE PUREFOODS HOTDOGS IN 2010-11 PBA SEASON

With the sale of San Miguel/Purefoods to new owners Del Monte Pacific Ltd. and Century Pacific Group of Companies already a done deal, the company’s pro basketball franchise was turned over to its mother company, San Miguel Corporation. The Purefoods Hotdogs basketball team was left behind as the new owners of the company are not interested of joining the Philippine Basketball Association (PBA), according to GMANews.TV. Which means the team will carry a new SMC product brand next season. Jay Mercado of MYPBA.com said that with Purefoods exit in the PBA, it will have a big impact on the fans of the league. Purefoods head coach Ryan Gregorio is all set to move to new PBA team Meralco and ready to sign a five-year deal. Meralco has bought the Sta. Lucia Realty franchise.

“It will definitely have a big impact on its fans. The brand is already part of the fans' mainstream. Other companies under San Miguel Corporation, like Petron, may take over, but it won't have the same luster, at least, not now. But they made a good move by naming Purefoods B-Meg this conference. They did a great job testing the waters and reducing the impact.”

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