Call him anything you want but LeBron James is still the man that brings money to the table. It is not only the Miami Heat that cashes in on James but the league itself. It is no wonder LeBron’s former employer Dan Gilbert acted like it was the end of the world when James left his Cleveland Cavaliers for South Beach in a drama-filled scenario last summer. Well, James and the Heat has made history once again as their Eastern Finals series opening game against the Chicago Bulls was recorded as the most-viewed NBA game ever in cable television history, according to the South Florida Sun Sentinel.
“So who's watching? LeBron James' new hometown, his old hometown, and seemingly everybody else. TNT, the cable network that is carrying this Miami Heat-Chicago Bulls best-of-seven Eastern Conference finals, announced Monday that Sunday's Game 1 was the most-viewed NBA game in the history of cable television, based on total viewership. According to a release from the network, 11.1 million viewers watched all or part of the Bulls' 103-82 victory at the United Center.”
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